is an acronym for Grassroots Radio for Community Input and Output. It is the brainchild of Christopher Csikszentmihalyi
and Jude Mukundane. Csikszentmihalyi heads European Research Area Chair and Scientific at the Madeira Interactive Technology Institute.
This Friday is World Radio Day. This day is about celebrating radio, why we love it and why we need it today more than ever. A day to remember the unique power of radio to touch lives and bring people together across the globe.
Radio is a low-cost medium, specifically suited to reach remote communities and vulnerable people: the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in public debate, irrespective of people’s educational levels. In rural Uganda, radio is the most common way to access and disseminate information.
It is intended to cater for a small community that decides what they want to air on the radio.
Instead of a big studio and large equipment, you need an android phone and an FM transmitter to run this radio. It is not for commercial purposes but rather it simplifies communication for the people in the community.
The radio is strategically placed at community centres that are easily accessible for the people.